What is Baghdatis wearing?

Marcos has just conquered the prestigious Tashkent Open after brushing aside the infamous Denis Istomin. Where is Tashkent I hear you ask? Yep, dear readers, I had never heard of this place before. It is of course, the capital of Uzbekistan, with a population larger than Cyprus (~3 million).

After his hard earned 2-1 victory in the final Marcos had to wear what you see in the picture (is that a noodle take away box on his head?). Would he have still pursued the win, had he known about this impending photoshoot? Images of Borat...